CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

drowning_cmo-100526067-primary.idgeTech leaders that embrace the business needs of their employer will move into the executive team’s inner circle or have their choice of the best jobs. The days of merely “keeping the lights on” are coming to a close. Businesses expect that….and…..want new technology to drive profitability and competitive advantage.

This article underscores my point.

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

Comment