CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

drowning_cmo-100526067-primary.idgeTech leaders that embrace the business needs of their employer will move into the executive team’s inner circle or have their choice of the best jobs. The days of merely “keeping the lights on” are coming to a close. Businesses expect that….and…..want new technology to drive profitability and competitive advantage.

This article underscores my point.

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

IT Leaders – Build Stronger Relationships

Disconnect-Pete HendrixMost business unit leaders think and make decisions differently than most IT Leaders.  The impact is that both parties speak a different language which is the basis for many of the challenges in the relationship between IT and the rest of the company.



Much is written describing the changing role of IT Leadership, yet little is written on practical ways for IT Leaders to actually make the transition.  This paper presents a path to stronger relationships with the C-Suite and business unit leaders.

IT Leaders- Build Stronger Relationships(1)