CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

drowning_cmo-100526067-primary.idgeTech leaders that embrace the business needs of their employer will move into the executive team’s inner circle or have their choice of the best jobs. The days of merely “keeping the lights on” are coming to a close. Businesses expect that….and…..want new technology to drive profitability and competitive advantage.

This article underscores my point.

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

Tech Leaders: Best Practices for Aligning w/ Business Units


Tech leaders that want to advance their careers are realizing the importance of partnering with business units. Business leadership is clearly communicating that they want tech leaders to work more effectively with business units.

Below are best practices tech leaders can use to build these critical relationships.

  1. Work as a team to develop goals for your business unit customers. As an example, knowing what business units need when they begin thinking about it allows time to plan for their needs.
  2. Nothing is more powerful than really knowing your customer – how they think, how they feel, how they make decisions, how they communicate, etc… This can be achieved by spending time and asking good questions.
  3. Stories are a great way to communicate. People love stories and relate to them. Think of stories from you experience that communicate the point you want to make.
  4. Have an objective when you meet with a business unit. Think about the questions you want to ask ahead of time. Always be diplomatic in communication and consider sending your goal and questions ahead of the meeting.
  5. Actively listen to what they say. Strive to talk less and listen more.
  6. Remember, they probably don’t see the world, think, or solve problems the way you do.
  7. Ask follow-up questions to clarify.
  8. Tell them what you understood them to say to ensure communication was effective. This is really important when communicating people that think differently than you, which is usually the case if you are technical and they are from a business unit. Follow up with a brief email restating the request (if there was a work request).
  9. Have business conversations – not technical conversations. There is NEVER a need to speak at a more technical level than business unit leaders can understand.

Always remember, asking the right question at the right time is extremely powerful. Further, you won’t do these things perfectly. The important part is that you try.

Pete Hendrix is CEO of Integritec, a Telecom technology broker and thought leader on achieving competitive advantage through technology which comes from effective collaboration and communication between IT leadership, the C-Suite and other business unit leaders. He can be reached at

IT Leadership Development: How to say “No” (Part 3)

Pete Hendrix No(Part 3)

Many IT leaders don’t include feelings of others when thinking, making decisions and communicating with others.  This isn’t bad or negative, it has led us to much of the great technology we have.

This three part paper provides awareness, tools and suggestions to manage this trait in dealing with others, which will boost careers via better relationships with business units and subordinates.

The Art of Saying No Part #3

IT Leaders – Build Stronger Relationships

Disconnect-Pete HendrixMost business unit leaders think and make decisions differently than most IT Leaders.  The impact is that both parties speak a different language which is the basis for many of the challenges in the relationship between IT and the rest of the company.



Much is written describing the changing role of IT Leadership, yet little is written on practical ways for IT Leaders to actually make the transition.  This paper presents a path to stronger relationships with the C-Suite and business unit leaders.

IT Leaders- Build Stronger Relationships(1)

Moving Forward With Solutions In The Changing Role of the CIO

Modern businessCIO’s often struggle with the changing role that is becoming more and more about business leadership. This is not new information, much is written about problems with IT.  Too often though, all fingers point at IT leadership.  I believe this is not all together accurate and the solution requires effort from business unit leaders and executive management as well as IT leadership. This article moves from problem to solution and is one of the best I have seen.

Why chief information officers can

struggle in a leadership role

Corporate Growth And The CIO

Image for siteCIO’s are the glue in converging IT and business strategies. There is more being asked of them rather than just making sure the IT department runs smoothly. They are the pivotal link of combining IT solutions and strategic corporate goals. They are having to face issues with big data and the best way to leverage this data to facilitate corporate growth.  They are expected to establish IT platform architectures that are flexible and scalable. Data driven decision making is fueling the need for analytics of this big data being harvested. The link below addresses more on this topic.

How CIOs Spur Enterprise Growth

by: Ben Kerschberg

Cybersecurity and What Cyber Experts Are Saying About It

Pete Hendrix Hack securityThis has been a topic of different opinions and options shared with people in all aspects of the technology industry. It has been the driving force for the hesitation for joining in the cloud. It has been the nightmare that keeps CIO’s from sleeping at night.  We want to feel confident and secure in our most valuable data. We want our customers to use our products and services without the concern of their data being hijacked by cyber hackers. In the article below we get to hear from some of the top leaders in the industry about their opinions on how to ‘fix’ cyber security.

10 Ways To ‘Fix’ Cybersecurity

by: Kashmir Hill



Pete’s GROW YOUR BUSINESS Spotlight- Rob Bellenfant

Rob BellenfantSuccessful CEO, entrepreneur and Millennial Rob Bellenfant shares his experience in understanding and motivating a critical work force demographic for American business:   The Millennials. Watch all 4 parts listed below.


SCORE On Business: Employing Millennials Part 1

SCORE On Business: Employing Millennials Part 2

SCORE On Business: Employing Millennials Part 3

SCORE On Business: Employing Millennials Part 4

The Data Center Future & Leadership Perspectives

integritec-tnI came across this article. It’s a great read from other IT leaders in the industry. An array of opinions for the future of the data center and what trends are coming of age. Learn what others are saying about the challenges and next steps to this changing season for technology and IT departments. Go to the link below to read more.


What’s the future of the data center? The big list of thought leadership perspective

Jack Woods | March 4th,

Promising Technology to Reduce WAN Provisioning Times


Has DARPA have found a solution to the time consuming process of connecting data centers to each other?

Will companies tap that extra bandwidth as well as keep geographically distributed environments properly backed-up and synched?

DARPA-backed project aims to
dramatically cut WAN provisioning

Maria Deutscher


photo credit: ViaMoi via photopin cc